Mission Workshop

What can a mission do for your organization? 

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The mission anchors the organization's purpose, frames the long-term nature of its value and offerings, and identifies its target clients. The mission prevents scope creep while keeping the organization focused on expanding specialized offerings to its target clients. The mission statement is like the foundation of a building because it influences the strength and durability of everything that follows. As you develop your mission, you should carefully consider the following:

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1. Who are your target clients?

2. What are your target clients trying to achieve?

3. What long-term problems and challenges do they face when trying to achieve them?

4. What particular issues of theirs will you help them solve?

5. What specific solutions (products/services) will you develop or acquire to offer them to

6. solve their problems and challenges?
    

The mission of the organization is the starting point for developing strategic intent. The mission will inform and influence the vision, strategy, operating model, and performance values.

Target Audience: Founders, C Suite Executives, Market Facing Product, Service and Geography Leaders.